Our Mission

UNCF envisions a nation where all Americans have equal access to a college education that prepares them for rich intellectual lives, competitive and fulfilling careers, engaged citizenship and service to our nation.

UNCF's mission is to build a robust and nationally-recognized pipeline of under-represented students who, because of UNCF support, become highly-qualified college graduates and to ensure that our network of member institutions is a respected model of best practice in moving students to and through college.

UNCF’s North Star is to increase the total annual number of African American college graduates by focusing on activities that ensure more students are college-ready, enroll in college and persist to graduation. This is done through a three-pillar strategy. Positioning member institutions as a viable college option for students and investing in institutional capacity to improve student outcomes; creating transformational support programs to ensure students are enrolling and persisting through college completion; building awareness of educational attainment and cultivating college-going behaviors within the African American community.

Our Message


"A mind is a terrible thing to waste."® 

Our iconic motto, and our universally recognized public service announcements, alert Americans to UNCF’s need for resources to invest in better futures for its students and, through their success, for all of us. But they also call for us to invest more than money. We all need to invest our time and effort in supporting better education systems in our communities, creating a college-going culture in the African American community and guiding the young people in our lives toward a better future. Learn more about why UNCF makes a difference.

Invest in Better Futures

A UNCF Success Story


Delrisha White, a senior journalism and media studies major at UNCF-member Bennett College in Greensboro, NC, has always had a commitment to education. In fact, she was so determined to finish high school that even a four-hour daily commute didn’t stop her. But once she got to college, she almost had to drop out due to financial difficulties. That’s when UNCF stepped in to help.

LEARN HOW UNCF HELPED