Forty years ago, the idea that African Americans should—or even could—go to college was neither familiar or widely accepted. Watch the dramatic story of how these eight powerful words were created from those who created them.

What a Difference 40 Years of "A mind is a terrible thing to waste"® has made...

  • "A mind is a terrible thing to waste"® was one of the first taglines inducted into New York's Madison Avenue Advertising Walk of Fame.
  • African American students attend almost every college in the country.
  • Almost 300,000 students have earned college degrees at UNCF-member historically black colleges and universities (HBCUs) and with UNCF scholarships.
  • 60,000 students attend UNCF-member HBCUs and receive UNCF scholarships each year.
  • UNCF awards more than 10,000 scholarships every year to students at more than 900 colleges and universities around the country.
  • Of the top 10 colleges awarding bachelor's degrees to African Americans who go on to get doctoral degrees in science and engineering, the top eight are HBCUs, according to the National Science Foundation.